People ask me all the time how I built my brand from Houston. The honest answer? One decision at a time. And a lot of those decisions were hard ones.
Start With Your Why
I didn’t start in beauty because it was glamorous. I started because I was good at it, and because I realized early that great hair isn’t just about aesthetics — it’s about how a woman feels when she walks out of your chair. That purpose became the foundation of everything I built.
Invest in Education
My business degrees from the University of Houston-Downtown gave me the framework to think like an entrepreneur. My beauty education — certifications in keratin treatments, extensions, color — gave me the technical credibility. The combination of both is rare, and it became my competitive edge.
Become the Expert
Becoming a national educator for Marcia Keratin, Global Keratin, and Babe Hair Extensions didn’t happen overnight. It required showing up consistently, doing exceptional work, and building a reputation that preceded me. When brands notice you, you’ve built something real.
Social Media Is a Megaphone for Your Craft
@houstonhairbabe started as a way to document my work. It became a community of 25,000+ women who trust my expertise, follow my journey, and buy the book. Show up authentically and your people will find you.
The Chapter I Didn’t Plan
You’ll read more about this in Rose Colored Glasses — but some of my biggest growth came from circumstances I never planned for. Resilience isn’t a personality trait; it’s a practice.
— Janelle Alexis
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